Senior Director of Sales Enablement

Resource Label Group, LLC is a leading full-service provider of label and packaging solutions with a diverse product offering which includes pressure sensitive labels, shrink sleeves, RFID/NFC technology, sustainable product solutions, scent activation technology, pharmaceutical packaging and fulfillment services. Resource Label provides products and services for the food, beverage, chemical, household products, personal care, nutraceutical, pharmaceutical, medical device, and technology industries. With locations across the U.S. and Canada, Resource Label Group provides national leadership and scale to deliver capabilities, technologies, systems, and creative solutions that customers require.

As the Senior Director of Sales Enablement, you will be responsible for leading the development and execution of comprehensive sales enablement strategies to empower our sales team and drive revenue growth. You will work closely with executive leadership, sales, marketing, and product teams to ensure our sales organization is equipped with the tools, resources, and training they need to excel.

Responsibilities:

Strategic Leadership:

• Develop and implement a strategic vision for sales enablement that aligns with company goals and objectives.
• Lead the creation and execution of sales enablement programs that drive sales effectiveness and productivity.

Sales Training and Onboarding:

• Implement effective sales training programs to create energy and ensure resources are enabled and appropriately skilled to perform.
• Ensure robust onboarding processes are in place to quickly integrate and ramp up new hires.
• Maintain a regular cadence of training to maintain effectiveness and adoption

Content Development and Management:

• Collaborate with marketing and product teams to create high-impact sales collateral, presentations, case studies, and other resources.
• Maintain a repository of up-to-date, relevant sales materials that align with the company's messaging and branding.

Sales Process Optimization:

• Set strategy for and drive forward procedures and systems to ensure high quality, informative opportunity identification, tracking, quotations, and post-closure review
• Implement and manage advanced sales tools and technologies to enhance sales workflows and data management.
• Advise CRM (SFDC) implementation and improvements from a business perspective, supporting the organization in realizing best practices to support effective use of the system for leadership and sales management

Performance Metrics and Reporting:

• Define and track key performance indicators (KPIs) to measure the success of sales enablement initiatives.
• Provide executive-level reporting and insights to inform strategic decision-making and sales strategy.

Cross-functional Collaboration:

• Work with multiple stakeholder partners, such as Product and Marketing, to ensure delivery and execution of go-to-market strategy, product development, and sales are aligned with business revenue goals, contributing to the overall company strategy.
• Serve as a senior liaison between the sales organization and other departments to facilitate effective communication and collaboration.

Market and Industry Insights:

• Stay abreast of industry trends, best practices, and competitive landscape to continuously enhance sales enablement programs.
• Cull sales insights and use to optimize strategy and sales approach
• Leverage market insights to inform sales enablement strategy and initiatives.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field
• 10+ years of experience and demonstrated success in sales, sales operations or business operations, business development, sales enablement strategy and execution
• Experience training and leading a diverse group of sales and marketing professionals
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency with CRM systems and advanced sales enablement tools.
• Strong analytical skills with the ability to leverage data to drive decisions and strategy.
• Proven ability to lead and influence cross-functional teams and senior stakeholders.