Social Media Manager & Content Creator

At GeneDx, we believe that everyone deserves personalized, targeted medical care—and that it all begins with a genetic diagnosis. We offer industry-leading genomic tests that can help doctors and pediatric patients determine how to best manage or treat a condition, what to expect for the future, and which additional resources may help. Our state-of-the-art testing and support make us the go-to lab when doctors need diagnoses for children with both rare diseases and common conditions. Join us to improve health outcomes—and change lives.

Role summary

GeneDx seeks a dynamic, strategic, and socially savvy content producer to strategize, manage, and measure our organic social media presence. In addition to owning the strategy and execution of GeneDx social media, the Social Media Manager & Content Producer will create content and engage directly with our social audiences.

The successful candidate has a strategic mindset, deep knowledge of social tools, strong writing and editing skills, and hands-on experience in graphic design for social media. Fundamental to this role is the ability to craft compelling, scroll-stopping, impact-driving social content for Facebook, Instagram, X, LinkedIn, and YouTube.

Primary responsibilities

Social strategy and competitive analysis – 20%

• Lead and develop the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors.
• Continually evolve our social media strategy to better meet goals, while improving internal processes to increase efficiency.
• Serve as a tactical decision-maker, handling unforeseen opportunities and challenges with grace and insight, using conceptual thinking to solve complex problems.
• Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and corporate leadership team.
  
  

Social media content development and management – 40%

• Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging.
• Lead and develop social media creative that aligns with the organizational objectives, using tools like Monday.com to organize and track activities.
• Test, measure and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals.
• Develop, implement, manage, and replenish our social content library, identifying message gaps, exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels).
  
  

Social publishing & calendars – 15%

• Design, develop, implement and manage the organic social publishing calendar, ensuring we publish the right content at the right time.
• Achieve weekly/monthly publishing goals to build consistent engagement and gain favor with platform algorithms.
• Schedule posts and ensure the final published post renders properly within each unique platform's specifications.
  
  

Social monitoring & engagement – 25%

• Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience.
• Partner with our customer service and management team to follow up on DMs and ensure our community members get the answers they need.
• Lead weekly/monthly social monitoring reporting and insights, acting as eyes and ears for the marketing team.
• Identify key themes and trends, share insights, and promptly escalate risk issues to team leads.
  
  

Desired qualifications & experience

• Bachelor's degree with 3-7 years' experience in social media, content marketing, digital marketing, or related field.
• At least 3 years of professional experience creating content across multiple social media platforms, such as Facebook, X, Instagram, and LinkedIn.
• Experience with social media management and analytics tools, including Google Analytics, Facebook Ads Manager, Meltwater, and/or similar. Familiarity with Monday.com is a bonus.
• Experience in the healthcare industry and/or in a regulated environment (desired but not required).
• Understanding of graphic design fundamentals, with professional experience using Canva, Adobe Photoshop, InDesign, Illustrator, or other graphic design programs.
• Professional expertise in crafting compelling and scroll-stopping social content in the B2B and B2C space.
• Keen attention to detail and accuracy, applying that skill to tasks such as proofing copy, creating UTM/tracking parameters, and measuring creative performance.
• Ability to solve complex business problems using platform- and company-specific insights alongside conceptual and strategic thinking.
• Ability to interact professionally and personably with a wide range of people including healthcare provider customers, patients and their families, and company leaders.
• Ability to manage multiple projects, re-prioritizing deliverables as needed.
• Excellent data analysis, reporting and presentation skills.
• Eagerness to achieve personal, team and company goals via both tried-and-true and new, innovative means.
  
  

Pay Transparency, Budgeted Range

$127,000—$145,000 USD

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Science - Minded, Patient - Focused.

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most.

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry's genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE

• High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
• Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.
  
  

CLINICAL EXPERTISE

• Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
• Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
• Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.
  
  

Learn more About Us here.

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Benefits include:

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits
  
  

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.