From the course: A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact
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The magic of evocativeness
From the course: A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact
The magic of evocativeness
- I hope you enjoyed learning about the powerful ingredient of elegance in the previous few lectures, and about simplicity and clarity before that, as well. In this lesson, you're going to learn how to apply the fourth ingredient, evocativeness, to your writing to give it even more of a beautiful depth and dimension. By the end, you'll know how to turn dull and colorless writing into prose that's vivid and stimulating. But first, I hope that by now you're beginning to appreciate how the four ingredients, simplicity, clarity, elegance and evocativeness, all come together to create high-quality prose. Let me help put it into perspective again. Simplicity, as we saw, turns slow and heavy writing into prose that's light, fast, and punchy. That's one type of enhancement, or one type of beauty, if you like. Next is the enhancement brought about by focusing on clarity, which turns hazy and fuzzy writing into prose that's sharp…
Contents
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How I discovered the secret sauce9m
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The magic of simplicity3m 25s
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How to make your writing tight6m 50s
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How to make your writing plain4m 57s
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How to make your writing straightforward6m 44s
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The magic of clarity2m 12s
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How to make your writing precise4m 52s
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How to make your writing sharp4m 31s
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How to make your writing specific14m 5s
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The magic of elegance2m 35s
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How to make your writing tidy6m 57s
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How to make your writing graceful4m 35s
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How to make your writing musical7m 12s
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The magic of evocativeness3m 28s
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How to make your writing varied4m 9s
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How to make your writing forceful3m 47s
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How to make your writing colorful11m 47s
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