From the course: Advertising on LinkedIn

Unlock the full course today

Join today to access over 23,100 courses taught by industry experts.

Use Sponsored Messaging

Use Sponsored Messaging - LinkedIn Tutorial

From the course: Advertising on LinkedIn

Start my 1-month free trial Buy for my team

Use Sponsored Messaging

“

- One of the most unique ad formats on LinkedIn are the sponsored messaging ad units. Here's what makes them worth using. One ad format on LinkedIn that is super unique is called sponsored messaging. There are two different flavors. There's the message ads and the conversation ads. Now, these are different than all the other ad formats, because instead of paying only when someone clicks because they're taking action on your ad, you pay per person that you send them to. And they're a little bit rare, because each member on LinkedIn can only receive one of these every 30 days. So once someone has kind of had their inbox conquered, they can't be conquered by anyone else. You can get a 60-character subject line that gets people to open it. And then a 1500 character, basically an ad, all the copy. And then you also get, it's optional, but you get that 300 by 250 banner slot in the upper right-hand corner if someone opens…

Contents