From the course: Agile Rebranding
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Create cohesiveness across channels
From the course: Agile Rebranding
Create cohesiveness across channels
- According to Forbes research done in 2018, consistent branding across channels increases revenue by 23%. What does this mean for you and me? It means that a consistent brand literally translates into more dollars. So we know consistency is important and valuable, but with agile rebranding, you're making changes on the fly. It's very possible you'll end up with a hodgepodge of band-aid solutions that worked in the moment, but might not fully align with your overall brand mission. Why is it important to be consistent across channels? In 2016, Michigan State University researchers did a study with 95 employers across various industries. They found that people would rather have a consistently bad boss than a boss who had inconsistent behavior with being hot and cold. So put in another way, people thought the worst thing was an inconsistent boss. Someone who yells at you in the morning, is making jokes and laughing with…
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