From the course: Bored and Brilliant (Blinkist Summary)

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Our attention is valuable

Our attention is valuable

From the course: Bored and Brilliant (Blinkist Summary)

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Our attention is valuable

“

- [Instructor] Blink number three. Our attention is valuable, and businesses put a lot of effort and resources toward capturing it. What do drug dealers and people in the tech sector have in common? No, the answer isn't too much money. It's that they both call their customers users. This is no coincidence. Many of today's devices and platforms are as addictive as any drug, and companies want it that way, for our attention is their most valuable asset. Indeed, companies know how to exploit our instincts so that we remain riveted. Have you ever heard of the endowed progress effect? Well, here's how it works. We tend to favor tasks that we believe we're close to completing. The brain has evolved to long for completion, and the endowed progress effect makes people feel that they're on the verge of it. This is why LinkedIn, among other companies, displays a profile completion bar. By constantly reminding you that you're…

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