From the course: Color and Cultural Connections
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The meaning of color across cultures
From the course: Color and Cultural Connections
The meaning of color across cultures
- The meaning behind a color will shift across cultures. We can build a connection to a company culture and feel connected to its brand colors. But we see this relationship become far more important when it comes to cultural heritage. When we mix color with company culture and cultural heritage, you might see instances where your brand colors create a disconnect for some people. You may not be able to change your brand colors but understanding how they play a role in connecting with people, is important. This understanding can determine how people associate with your brand internally and externally. Colors across cultures are rooted in a country's history and its people. And we see that represented through language arts, symbols, architecture, folklore, textiles, religious ceremonies, traditions and even historical battles. Color is not simply RGB, CMYK or PMS, it's a language that drives emotion and creates…
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