From the course: Create Your Creator Media Kit Using Canva Pro

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Positioning: Expert topics

Positioning: Expert topics - Canva Tutorial

From the course: Create Your Creator Media Kit Using Canva Pro

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Positioning: Expert topics

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- [Instructor] Let's look at your Expert Topics page. Now, this is the perfect page to position your expertise. We're going to start out with a media positioning statement. That's this little section right here. Now remember, media outlets love humility, so you want to say something that's endearing. For example, I'm always honored to be featured in the media. It's truly humbling to be invited to expand my platform. They love that kind of thing. You also want to use this space to offer any insights to your booking process. For example, if you'd like to book me, please complete the media inquiry form on my website. Okay, now that we've got the positioning statement, let's talk about your top three topics. Now, creators are creative, but it's essential to stick to topics where you've got the best results. Present your strongest three topics of expertise. Now, this is going to seem limiting at first, but imagine a file cabinet.…

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