From the course: Design Psychology: Master the Art and Science of UX Design
Join today to access over 23,300 courses taught by industry experts.
Cognitive biases
From the course: Design Psychology: Master the Art and Science of UX Design
Cognitive biases
- The human brain defaults to saving energy. Creating mental models, which are ideas of how the world works, is one way to achieves its goal. Cognitive biases are another tool people's mind make to make quick assessment. Cognitive biases are mental shortcuts. After the lesson, you'll be able to recognize several cognitive biases that impact your customer understanding of your product and website design. First, the salience bias is when people pay attention to something that appears to be especially remarkable while ignoring the rest. For example, a brightly color button will appear more important than a gray one. So to capitalize on how your customers are using the salient shortcut, consider how your design uses color. Is it being used to emphasize the most important thing on the product or webpage? In this example, the bright green banner stands out along with the red button directing people to get food, while it takes more time for your eyes to find a blue donate button. Second, the…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.