From the course: Digital Marketing Analytics Nano Tips with Sam Dey

Making data-driven marketing decisions

From the course: Digital Marketing Analytics Nano Tips with Sam Dey

Start my 1-month free trial

Making data-driven marketing decisions

“

Your analytics is the key that opens the door to successful digital marketing campaigns. You want to analyze your statistics so that you can make data-driven decisions moving forward to increase your profitability. Let's say, for example, you're running paid advertisement campaigns. You're not actually paying for traffic back to your website, but you're paying to get the data so you can analyze it to make tweaks and make your campaign that much more successful. This is the same for free marketing campaigns as well on YouTube, social media, and even SEO. You want to put content out there, analyze your data so you know what works and what doesn't so you can increase profitability and engagement going forward.

Contents