From the course: Digital Marketing Analytics Nano Tips with Sam Dey

The importance of analytics

From the course: Digital Marketing Analytics Nano Tips with Sam Dey

Start my 1-month free trial

The importance of analytics

“

At the precious age of 17, I started my first business. It was an arts academy, and I used Google Ads as a way to promote my classes. I quickly noticed that a lot of my clicks were coming from one particular location. I then decided to target that area specifically. After a while, I saw an increase in my customers and I was actually spending less money on ads. I used data as a way to grow my business. You can also use analytics to take the guesswork out of your digital marketing campaigns. You want to use your analytics to see what seems to be working with your digital marketing campaigns and also analyze how making small tweaks impact your results.

Contents