From the course: Digital Marketing Foundations
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How to create powerful marketing messaging
From the course: Digital Marketing Foundations
How to create powerful marketing messaging
- Your messaging is how a consumer comes to interact with your product or service to decide if it's right for them. Your messaging is present at every stage of the funnel, from the first visit to your website, to their decision to purchase. Even the best products or services will fail if your messaging doesn't connect with your audience. It's really hard to change an opinion once it's been formed. So if you misstep in creating messaging, it'll be a real challenge to unwind the damage. So what you need to do is first think through your messaging strategically. Now, one of the main attributes of strategic messaging is consistency. The best message is always simple and consistent, but also it's going to be in line with how your current customers describe what it is you do, and why you do it well. If you're perplexed as to whether your messaging aligns with how others present you, I have a simple exercise for you. Ask your…
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