From the course: Digital Marketing Foundations

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How to define your value proposition

How to define your value proposition

From the course: Digital Marketing Foundations

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How to define your value proposition

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- At the center of your marketing is your value proposition. It's a short, distinct statement that outlines exactly why a customer should buy your product or service. It should be something that can live as a headline with a supporting sentence, or a few bullet points. It should be front and center in your messaging and be the foundation by which you build all of your marketing around. Now a value proposition is not a jargon filled statement, nor is it your slogan. It must be simple, clear, and easy to understand in five seconds. The less known that your product is, well the better that your value proposition is going to need to be. When Uber launched, it's stuck to this value proposition, "The smartest way to get around, one tap and a car comes directly to you, your driver knows exactly where to go, and payment is completely cashless." Now it's tempting to create a value proposition that lists the key differentiators of…

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