From the course: Digital Marketing Trends

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AI, the metaverse, and marketing in immersive reality

AI, the metaverse, and marketing in immersive reality

From the course: Digital Marketing Trends

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AI, the metaverse, and marketing in immersive reality

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- [Speaker] You know, it wasn't that long ago when the Metaverse was all the rage that is until it was eclipsed by generative AI, but the Metaverse didn't exactly go away. And no doubt, AI and embodied chatbots will play a big part in how it takes shape. Right now though, the Metaverse is more like a digital marketing blank canvas. So why don't you strap on your VR goggles or AI glasses, and let's try to visualize what a metaverse future might bring. You probably know that both Meta and Apple recently launched high-end virtual reality headsets, and each comes equipped with passthrough cameras that let you see the real world, even when you're immersed in a virtual experience. While they're more comfortable, the headsets are still a bit cumbersome and some users get dizzy when they wear them, so they aren't exactly conducive for everyday real world wear. But they could be great for gaming and exclusive sports and…

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