From the course: Digital Marketing Trends

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The new ad landscape: Digital out of the home meets CGI

The new ad landscape: Digital out of the home meets CGI

From the course: Digital Marketing Trends

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The new ad landscape: Digital out of the home meets CGI

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- [Narrator] Billboards might seem old fashioned, but when you infuse them with digital technology and special effects, your message can almost reach space. Let's zoom in on what's new in digital out-of-home ads. For starters, video billboards are exploding off the screen with 3D effects and stunning images that turn your brand's campaign into a mini event. You've heard the expression, "Go big or go home." Well, with the Las Vegas Sphere, the largest spherical screen in the world, you can take that idea to the next level and paint your brand's story on a colorful canvas in the sky. The Sphere's projection system is so powerful, you can see it from high above Earth. And if you have the budget, you can join brands like Google, Xbox, or the NFL and create a one of a kind visual extravaganza that turns your brand into a star. Meanwhile, back on Earth, TikTok's taking mobile content out of smartphones and onto bigger screens. With…

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