From the course: Digital Marketing Trends

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AI news and breakthroughs, June 2024

AI news and breakthroughs, June 2024

From the course: Digital Marketing Trends

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AI news and breakthroughs, June 2024

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- [Instructor] AI in advertising and making your meetings smarter. It is time for "AI in Marketing Products and News," a roundup of recent changes in what they could mean for your brand. As a public company, Reddit is becoming a more welcoming and easy-to-use ad environment. Reddit Pro gives your brand a campaign management platform that includes analytics, publishing tools, an engagement dashboard, and a one-click button to promote your organic posts. Free-form ads is a new ad format that looks similar to an organic thread and lets you seamlessly combine video, images and text in a way that encourages comments and discussion. And Reddit's generative AI feature helps you write headlines in the community's conversational style, so it feels like your brand belongs. Not to be outdone, Adobe's launching an AI-powered GenStudio that lets you store your marketing assets, create ads and social media posts using generative AI…

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