From the course: Digital Marketing Trends

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2024 tech trends and your brand

2024 tech trends and your brand

From the course: Digital Marketing Trends

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2024 tech trends and your brand

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- [Instructor] How often do you picture the future and where your company might be heading? Which digital disruptions could alter the way you work and connect with your customers? According to Amy Webb, founder and CEO of the Future Today Institute, we're currently living in a tech supercycle that's been brought on by the pace of development in generative AI. Let's dive into FTI's 2024 Tech Trends Report and three trends for marketers to watch. The first centers on changes to search as more people rely on chatbots for answers and discovery. Your current keyword-focused SEO and SEM strategy will likely need to change, and you'll want to figure out how to produce high-quality, customer-centric content that chatbots quote and link to in their summaries. Where will pay fit in? Well, that's something you'll want to watch. Speaking of chatbots, as they morph into autonomous agents, they'll be collecting even more data on your…

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