From the course: Digital Marketing Trends
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Adding AI to your marketing workflow
From the course: Digital Marketing Trends
Adding AI to your marketing workflow
- [Instructor] When it comes to your job, everyone has got a comfort zone. I mean, you've learned the skills, refine them and understand expectations. So when all of that is about to change, it's no wonder there's uncertainty and fear. And that's what's happening with generative AI. Which is why now is a good time to figure out how AI fits into your marketing workflow and communicate that to the rest of your team. You can start by mapping out the use cases where AI tools can enhance what you do. For instance, will you be using AI as an idea generator, first draft writer, headline or keyword specialist? Maybe you're using it for rewriting and editing, research or meeting summaries, or to take a visual concept and bring it to life. Your needs depend on your team size and the type of content you produce. And you'll want to take all of that into account. Then determine how AI might alter people's roles. So when you have fewer…
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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CES 2024: Digital and tech products waiting in the wings3m 13s
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AI, the metaverse, and marketing in immersive reality2m 54s
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The new ad landscape: Digital out of the home meets CGI2m 24s
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AI news and breakthroughs, June 20242m 16s
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