From the course: Digital Marketing Trends

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Essential skills for digital marketers

Essential skills for digital marketers

From the course: Digital Marketing Trends

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Essential skills for digital marketers

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- [Narrator] Do you ever feel like marketing's changing right before your eyes? Because it kind of is. According to LinkedIn research, there's been a 50% shift in the top 10 marketing skills in the last six years alone which means learning is more important than ever and maybe that's why you're here. Let's dig in and unpack the results. I'm sure it's no surprise to hear digital marketing is the number one skill you need these days because so many of the ways we connect and engage with our customers happen on digital platforms, which is why it makes sense social media follows close behind. Also on the list are SEO which is all about digital discovery. Adobe Photoshop for images and design, email and content marketing for storytelling and analytics to help you make data-driven decisions for your brand. You see the pattern here, lot of digital. Now, you don't need to be an expert in all of these but you should learn the…

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