From the course: Digital Marketing Trends

Unlock the full course today

Join today to access over 23,200 courses taught by industry experts.

Marketing in the micro-moment, part 1

Marketing in the micro-moment, part 1

From the course: Digital Marketing Trends

Start my 1-month free trial Buy for my team

Marketing in the micro-moment, part 1

“

- [Narrator] Does this sound familiar? You're in the middle of one thing and all of a sudden you have an urge to grab your smartphone and find out something else? I do that, probably more than I should, and I'm not alone. 91% of us exhibit that type of behavior. Google calls these short bursts of interest micro-moments, and they divided them into four main types. I want to know moments are when we want to learn or discover something. I want to go, focus is on location. I want to do is when people are looking for ideas. And of course, when you're ready to purchase, that's an I want to buy moment. So, what are we looking for? It could be anything. Say it's the middle of winter and we just feel the need to get away somewhere warm, that's an I want to go moment. Maybe you're a busy parent and you need to find out how to crochet a tea cozy for your daughter's school project. That's I want to do. Or you could be a…

Contents