From the course: Digital Marketing Trends

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The reality of augmented reality

The reality of augmented reality

From the course: Digital Marketing Trends

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The reality of augmented reality

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- [Narrator] Some people see the world through rose-colored glasses. Soon, you'll be seeing it through a different sort of lens. One that's powered by augmented reality. A new report from Snapchat and consulting firm Deloitte looked at the state of consumer AR. So put on your AR goggles and let's gaze into the digital layer we may all experience in the not so distant future. By 2025, 3/4 of consumers will be using augmented reality and they'll expect it to be a useful tool and not just for fun. That's an opportunity for brands. You see, when people interact with a company's AR app, they have a 94% higher conversion rate. And almost half of customers say AR gives them more confidence to make a purchase. But widespread adoption takes time. The report outlines four phases digital products go through as they attract more consumers. When a new app is introduced, people tend to think of it as tech and it attracts the early…

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