From the course: Digital Marketing Trends

Unlock the full course today

Join today to access over 23,200 courses taught by industry experts.

Thinking about thought leadership

Thinking about thought leadership

From the course: Digital Marketing Trends

Start my 1-month free trial Buy for my team

Thinking about thought leadership

“

- [Narrator] You've probably heard the term thought leader, but what exactly does that mean? How do you get started? And in which marketing discipline does it belong? Well, let's take a little time to think about it. A thought leader is really another name for a subject matter expert. An authority who creates content, people, trust. Expertise, Authority, Trust. E-A-T. Those are three of the signals Google's Quality Raters use to score websites. So that means it's related to SEO. But wait, thought leadership also provides an opportunity to position your brand or executives as having deep in insights that could shape or reshape your industry. And then media might want to call on your company to comment on various trends. Maybe you're invited to speak at a conference, or you could write an opinion piece about your industry and place it in a trade publication. You know, that sounds a lot like PR. On the other hand, isn't…

Contents