From the course: Following Up after a Sales Meeting
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Engaging your prospects with content
From the course: Following Up after a Sales Meeting
Engaging your prospects with content
- Have you ever signed up for an online newsletter and then just got bombarded with their marketing? It kind of makes you want to unsubscribe. The value you were after just wasn't there. It's the same for your prospects. The secret to effective follow-ups is to make sure that your prospect associates your phone calls and messages with value. If every email from you is a request, your prospect starts to cringe at the sights of your messages. Your follow-ups need to be a healthy mix of your pitch and things that keep them engaged and intrigued. A great way to do this is to include pieces of helpful content in your follow-ups. But, what kinds of content? Your knowledge about their company and their behavior on social channels would give you an idea of the types of topics they're interested in. Find content on these topics and use it to nurture your prospects. Here are some of the most engaging forms of content. First, is industry news. We all try to stay up-to-date with the latest…
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