From the course: Following Up after a Sales Meeting

When a sale goes cold

From the course: Following Up after a Sales Meeting

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When a sale goes cold

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- The average salesperson loses up to 40% of their deals because they haven't truly learned how to follow up. I first had this insight early the year I ended up being the top salesperson at Google Enterprise. But before I realized what was going on, I would come back from a sales meeting feeling like I had given a great presentation, thinking this deal's in the bag. But then when I tried to get the prospect engaged in a closing conversation I'd come up short. It didn't make any sense. I was doing everything by the book. I delivered a great sales pitch, I'd handled all their objections, I'd even sent them two or three follow up messages, but the deal would still go cold. After a lot of research, I realized that the way most salespeople assume they should follow up is wrong. So I developed a new strategy. And with this new approach my sales shot up 40%. Since then I've trained thousands of sales team perfecting that technique and that's what I'm going to show you in this LinkedIn learning course, a powerful follow up strategy that gives you the right mindset, logistics, and even specific words that you can use to close more deals. I'm Steve Benson, CEO of Badger Maps, a company that makes software for field salespeople. I'm also a sales coach and the host of the Outside Sales Talk Podcast. I hope you'll join me to learn the best way to follow up after a sales meeting.

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