From the course: Generative AI for Digital Marketers
Join today to access over 23,200 courses taught by industry experts.
AI and writing in marketing
From the course: Generative AI for Digital Marketers
AI and writing in marketing
- [Martin] You know those times when you're racing against a deadline and you've got to come up with some copy, fast, but the blank screen is staring you down and you wonder how you're ever going to get it done? Well, this could be a job for generative AI. Just enter your prompt and presto, your superhero copy is ready in a flash. Well, not quite. Before you enter your prompt, you'll need to know what you want and that starts with your objective and your content type. Are you creating ad copy, blog post, Instagram captions, ideas for a headline? Whose perspective are you writing it from? Which platforms are you using to promote it? And what tone do you want to convey? Once you get your first output, review it closely and make sure it's accurate. Are you certain everything's grounded in truth and not simply made up? That's where your expert fact checking skills come in. Then, review it for intent. Does a copy inspire…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.