From the course: How to Build Credibility as a Leader

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Building your reputation

Building your reputation

From the course: How to Build Credibility as a Leader

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Building your reputation

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- You have this top-down perspective when it comes to your professional brand. You want people to not just be able to recognize the brand, but be aware of your brand, that every time you come up, you're known for that thing, right? So we were talking before about Elon Musk. Every time we mention his name, we know he's creative, innovative, he's a strategic thinker. These things pop up every time when I mentioned that name. You want a similar experience with your professional brand, right, and so depending on what industry or what organization you're working for, it's these fundamental elements of your professional brand that are going to help maintain the consistency and the awareness that is needed to elevate your brand. Three ways to demonstrate your brand so you can build that credibility, it's important to think about the consistency of your brand, the visibility of your brand, and the impact that your brand…

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