From the course: How to Write a Press Release

Write an effective press release

From the course: How to Write a Press Release

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Write an effective press release

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- [Andrea Holland] Maybe you've heard that press releases are dead and irrelevant. And with the rise of social and digital media, there are better ways to disseminate your information. That's not wrong, but it's also not right. The truth is the purpose of a press release has evolved a lot over the years. At first, it was about contacting journalists. Then it was all about SEO. Now it's a form of PR that is part of a larger multi-channel strategy. With this evolution, I'll show you how to use a press release in the most effective way possible to amplify your news in the current media landscape. Press releases are still an important and effective means of communication. When done correctly, press releases have the ability to increase your visibility, give you street cred, distribute your important information, and even support your sales. I'm Andrea Holland. And I've been working in PR for nearly two decades with companies as large as Intuit and PayPal. And as small as the solo entrepreneur launching their first app. When it comes to press releases, I've seen the good, the bad, and the ugly. In this LinkedIn Learning course, I'm going to walk you through what they are, how to best use them, how to write them, and how to make them better and stronger. Let's do this.

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