From the course: HR Foundations: Core Human Resources
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HR strategy: Evolving trends
From the course: HR Foundations: Core Human Resources
HR strategy: Evolving trends
- Every day, firms make decisions and choices about how to position themselves for sustainable success in the marketplace. Each firm's competitive strategy includes issues, such as customers, whom it will serve, processes, how it will create value, leaders, their priorities focus and dedication, staff, whom it hires, develops and retains, and vision, its reason and purpose for existence. Here are some examples of strategic visions. Coca-Cola, a Coke within an arm's reach. CNN, 24-hour news. Disneyland, the happiest place on earth. At a broader level, strategy answers questions, such as why should customers buy from your company as opposed to one of your competitors? What do you do better than anyone else? Are you faster or cheaper? Do you offer higher quality products or customer service? Do you offer products or services that no other competitor can match, such as a patent-protected miracle drug? What do you offer that…