From the course: Lead Generation Foundations
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Qualifying leads: Optimize your website and landing page
From the course: Lead Generation Foundations
Qualifying leads: Optimize your website and landing page
- You never have a second chance to make a first impression. When a lead visits your website for the first time, you need to make a great first impression so they'll keep engaging with your brand. I'm going to walk you through website design, layout, and copy best practices to encourage leads to learn more about your company. I'll share application of these best practices for Explore California, a local organization that promotes tours in the state of California in North America. Overall, include only necessary information in order of priority. People should have the option either to leisurely read through your site or quickly get the information they need. The simpler the overall design, the better the customer experience. Use the right balance of words and visuals and leave plenty of white space so people don't feel overwhelmed. Clearly explain on the homepage, which is typically the first page people will see,…
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