From the course: LinkedIn Creator Posting Strategy
Sharing your voice
- Hi, I'm Morgan J. Ingram. Been creating content for the past 10 years, and I want to tell you a story. So I was in a social media marketing course and it was a group of people. And someone told me when we got to the personal brand part, 'cause I didn't like it, I wasn't a fan of it, that I was being selfish if I wasn't creating content. I was shocked. I was like, "Wait, me? Who do you think you're talking to? I barely know you." And he said, "Hey look, the reason I'm saying that is because you have a voice that could inspire a future leader of this world and you're being selfish by not sharing out that content." And so I had to take a step back and I was like, "Man, you know what? He's right." I need to start focusing on creating content and I've been doing it ever since. And so now my question comes back to you. How many of you are looking to create content? Or maybe think that content creation is overwhelming, it takes too much time, or you don't even know where to start? That's the reason why I created this course, is to take you on a journey of exactly what to do, that's tactical and strategic and not overwhelming. And even build a base of supporters that will continuously be helping you throughout your journey as you create your content and figure out what you want to be known for. And so, just to give you a little context, I've been a three times LinkedIn Top Sales Voice and I've been training clients from a sales rep perspective for the past four years with clients such as Zoom and Salesforce on how to build their top of the funnel strategy. So my hope is that you follow me on this journey on navigating how to be a content creator, so you could start building your digital footprint.