From the course: Marketing Attribution and Mix Modeling
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Continuing to improve your model accuracy
From the course: Marketing Attribution and Mix Modeling
Continuing to improve your model accuracy
- [Michael] Congratulations on completing the marketing attribution and mixed modeling course. This can be a complex topic, so well done for sticking with it to the end. Don't worry if you don't understand everything just yet, feel free to go back and review the lessons until you've mastered it. During this course, you learned about different attribution models, marketing mixed modeling, and the problems with last click attribution. You also learned about A/B testing, geo testing and surveys, but this is just the start. Marketing attribution is a deep topic, enough to keep you busy for your whole career. You don't have to tackle everything right now. With the foundation you just built, you can answer most of the important questions you come across. If you'd like a recommendation of what to tackle next, you should consider learning to code in R or Python. This will help you run more advanced analysis and automate your…
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