From the course: Marketing Strategy: Competitive Intelligence
Your competitive advantage in the market
From the course: Marketing Strategy: Competitive Intelligence
Your competitive advantage in the market
- [Deirdre] When you think about competitive market analysis, are you thinking about a brief exercise and knowledge gathering, or a deeper dive into how you can best position your product or service and deliver a better experience for your customers? When you uncover your direct competitors, evaluate their products and relationships, and use an analysis framework for data comparison, then you're poised to compete and win the hearts of customers in the marketplace. I'm Deirdre Breakenridge. As a marketing strategist, I've been working with companies for over 30 years, from small business owners to Fortune 500 brands. I've helped marketing teams navigate a changing market landscape and what it takes to discover and showcase a competitive edge. In this LinkedIn Learning course, you'll move through phases of competitive intelligence to become better informed, from the tools and knowledge you'll need to the methods used to evaluate what sets your brand apart from the competition. Are you ready? Let's do this.
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