From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)

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Ecommerce considerations in GA4

Ecommerce considerations in GA4

From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)

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Ecommerce considerations in GA4

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- [Instructor] Let's now turn our attention to those of you who work with e-commerce sites. You'll need to do some different tasks as you prepare to migrate your analytics from universal to GA4. First off, the exact method of implementing the GA4 code on your site will vary based on what e-commerce platform you're using. I strongly recommend turning to Google as every e-commerce platform will have their own specific instructions. And if the e-commerce tool you use doesn't yet have a GA4 implementation guide out there, make sure to ask them when it will be released. Some companies are still treating GA4 like it is a brand new product in alpha or beta when it is actually a fully released product from Google. Now, that being said, what do you need to know about moving e-commerce from universal to GA4? You may recall in the video, Translate events from universals to GA4, that events drive everything in GA4, and there isn't a…

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