From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)
Unlock the full course today
Join today to access over 23,300 courses taught by industry experts.
Ecommerce considerations in GA4
From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)
Ecommerce considerations in GA4
- [Instructor] Let's now turn our attention to those of you who work with e-commerce sites. You'll need to do some different tasks as you prepare to migrate your analytics from universal to GA4. First off, the exact method of implementing the GA4 code on your site will vary based on what e-commerce platform you're using. I strongly recommend turning to Google as every e-commerce platform will have their own specific instructions. And if the e-commerce tool you use doesn't yet have a GA4 implementation guide out there, make sure to ask them when it will be released. Some companies are still treating GA4 like it is a brand new product in alpha or beta when it is actually a fully released product from Google. Now, that being said, what do you need to know about moving e-commerce from universal to GA4? You may recall in the video, Translate events from universals to GA4, that events drive everything in GA4, and there isn't a…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Contents
-
-
-
-
(Locked)
Translate views and filters: From Universal to GA43m 49s
-
(Locked)
Translate events: From Universal to GA44m 8s
-
(Locked)
Configure goals and conversions in GA44m 28s
-
(Locked)
Configure custom dimensions and metrics in GA44m 16s
-
(Locked)
Rebuild audiences: From Universal to GA42m 42s
-
(Locked)
Ecommerce considerations in GA42m 49s
-
(Locked)
-
-
-