From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)

Migrating from Google Universal Analytics to GA4

From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)

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Migrating from Google Universal Analytics to GA4

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- [Instructor] If you're involved at all in digital marketing or website development, at some point you've likely had to work with Google Analytics. It's the most popular analytics platform in the world and for a good reason. It's free and powerful, but it was starting to need an update. Enter Google Analytics 4 formerly known as Google App Plus Web, the new version of Google Analytics that modernizes how analytics are captured and allows you to bring website and app data into the same analytics property. But you don't need an app in order to use GA4. You can use it just for your website. And in fact, if you use the current version of Google Analytics, that's called Google Analytics Universal. Now's the time to migrate your analytics implementation from universal to GA4. This course will walk you through the steps to migrate from universal to GA4 while still capturing data at the same level, or even better than you are right now. GA4 has some exciting new features that I think every marketer will enjoy. So let's dive in.

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