From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)
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Transition common reports: From Universal Analytics to GA4
From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)
Transition common reports: From Universal Analytics to GA4
- [Instructor] Personally, I'm a big fan of using Google Data Studio when creating reports at our agency to communicate results to clients. But sometimes you just need to dive directly into Google Analytics to get at the data you need, especially for those ad hoc questions. If you do want to learn more about Google Data Studio, I will discuss it in the video, "Build Comparison Reporting in Google Data Studio," but only briefly, so I highly recommend the learning Google Data Studio for marketers course here on LinkedIn learning. It's excellent. GA4 looks different than Universal. And so you may struggle a bit when you're looking for the kind of data and reporting that you used to look for in Universal. In this video, I'll look at some of the most common reports and where to find that information in GA4 if it exists. I also want to say that where I'm looking for this data is in the standard set of reports ,not explorations,…
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