From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)

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Translate views and filters: From Universal to GA4

Translate views and filters: From Universal to GA4

From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)

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Translate views and filters: From Universal to GA4

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- [Instructor] Translate views and filters from Universal to GA4. Views are an important part of Universal Google Analytics and for a good reason. Using views, you're able to look at just a segment of your data, remove noisy internal traffic from your reports and try out different conversion scenarios. As soon as you open GA4, you'll probably notice that in the admin the entire views column is gone. Views may be added later and if so, we'll be sure to update this video but right now the only word on views from Google is currently we do not offer this feature in Google Analytics 4 but are planning similar functionality in the future. So what can you do if you have lots of views in Universal and need to somehow capture that functionality in GA4? In this video, I'll go over your options. Before we dig in I want to say you need to be very careful with filters. They are extremely unforgiving in GA4 unlike Universal when…

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