From the course: Mobile Marketing Strategy

Crafting an effective mobile marketing strategy

From the course: Mobile Marketing Strategy

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Crafting an effective mobile marketing strategy

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- [Keitha] 5.4, 52, 82. What do these numbers mean? Well, 5.4 is the number of hours Americans spend daily on their mobile phone. 52 is the percentage of all web traffic that was generated on a mobile device in 2018. 82 is the percentage of US consumers that will read a text message within the first five minutes. The connection among these stats is mobile marketing. Mobile marketing has the powerful ability to increase brand awareness and loyalty, engage your target audience, transform your business performance, and generate sales. These are just a few reasons why you need to create a mobile marketing strategy. My name is Keitha Maciel. I'm a marketing executive, speaker, author, and consultant with an entrepreneurial spirit who helps businesses attract customers, influence buyer behavior, and drive revenue through marketing. Mobile technology connects and empowers consumers around the world. Mobile fuels economic growth now and will continue to do so for years to come. If mobile's not part of your marketing strategy, you'll be left behind. And I want to put you on the fast track to implementing your mobile marketing strategy. In this course, we'll discuss the various elements needed to craft an effective mobile marketing strategy. And I'll also provide you with handouts along the way to help you practice what you've learned. As digital marketing continues to evolve, having an effective mobile marketing strategy is essential. Whether you are a small business, growing business, or large enterprise, mobile marketing can inspire repeat buyers and create a community of happy clients as well as help you achieve your business goals.

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