From the course: Nano Tips for Optimizing Your Content for Social Media Algorithms with Sam Dey

Using cross-platform content strategy

From the course: Nano Tips for Optimizing Your Content for Social Media Algorithms with Sam Dey

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Using cross-platform content strategy

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The way users are interacting with the Internet is changing. How many times are you sitting at your computer and you have multiple tabs up? You might be on LinkedIn, Facebook, YouTube and Instagram all at one time. This is why it's important to have across a platform marketing strategy. This is where you put content out on multiple different social platforms. You might, for example, have one or two main platforms where you put out the bulk of your content. But can you repurpose that content and make it fit for other platforms too? This allows you to diversify your platforms and your audience as well as being able to cross-promote some of your posts on other social media platforms too.

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