How SEO fits in the digital marketing mix

SEO is a form of content marketing that can drive amazing results for a brand. If you invest in SEO, Search Engine Optimization, you are ultimately trying to produce content, develop landing pages, and assets that live on your website that are going to rank in search, meaning when an audience goes to Google to type in keywords that are relevant to the products you offer, the services you have, or their own pains, you have content that helps them get from Point A to Point B. And the more that you can create content that does this, the more likelihood you will be able to capture traffic. If you do it correctly and you are creating this content that ranks well in Google, and Bing, and all of these different search engines, you have the opportunity to capture the attention and then turn that attention into revenue, into dollars, into profits, for your business.