From the course: Nonprofit Fundraising: A Beginner’s Guide

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A donor's most prized possession

A donor's most prized possession

- Time is the great equalizer. We all have the same 86,400 seconds in a day, and learning how to use that time is a key to your success as a fundraiser. In this lesson, you'll understand that when you respect time, you can accomplish more, make a stronger impact, and gain the respect of your donors. Whether you're a teacher, nurse, or a fundraiser, time is your most precious commodity, and the same goes for your donors. You can't store time for future use or recover misused time. So it's important for you to recognize the time pressures everyone faces and how to optimize your time to gain the donor's respect. This may sound simple, but it's not easy. You have to make it a priority. Easier said than done, right? I'm sure when you think about the emails and text messages that need answering, the cupcakes you're going to make for the school bake sale, and family commitments, you'd rather hide out at home. Well, guess what?…

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