From the course: Nonprofit Fundraising: A Beginner’s Guide
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Assess again
From the course: Nonprofit Fundraising: A Beginner’s Guide
Assess again
- Whether you feel like you've ordered the wrong thing at brunch, bought shoes you only wore once, or ended up hating your coffee maker after a month, you've experienced buyer's remorse and this feeling can creep up in the nonprofit world too. In this lesson, you will understand how to combat post-gift anxiety during the final stage of a donor's decision-making process and how to create life-long donors. The decision-making process for a donor involves five stages known as ASADA. The final stage is the second assess stage. At this point, donors have already written a check but they may be experiencing anxiety about it. They may start scrutinizing how your nonprofit is using their donation. The magnitude of their post-gift anxiety depends on the importance of their gift, the amount of their gift and the attractiveness of other causes. To lessen this feeling, you should let them know exactly how their gift is impacting…
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