From the course: Nonprofit Fundraising: A Beginner’s Guide
Join today to access over 23,300 courses taught by industry experts.
Body language
From the course: Nonprofit Fundraising: A Beginner’s Guide
Body language
- Have you ever told a joke via text and it fell flat? That's because you couldn't convey levity through tone and body language. The majority of what you say isn't based on your words. Our facial expressions and nonverbal communication represent 55% of how our message is conveyed. Nonverbal communication is often more important than verbal communication. Since the cause selling cycle thrives on good communication, you must observe your prospect's facial expressions, body language and their personal space. The most subtle of movements, like a raised eyebrow or uncrossed leg are an expression of your donor's attitudes, emotions and desires. The same applies to you, the fundraiser. There are four body language clues you should know and look out for in your donors and yourself. First, mirroring involves the subconscious copying of a person's body movements and gestures. This can increase rapport between people, and in some cases…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.