From the course: Nonprofit Fundraising: A Beginner’s Guide
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Gathering focus
From the course: Nonprofit Fundraising: A Beginner’s Guide
Gathering focus
- Imagine this. One minute, you're Googling how to make the best pasta sauce. And the next thing you know, it's an hour later, and you're watching cat videos. It happens to the best of us. Losing focus is very easy to do. Focus is perhaps your greatest tool in learning to manage your time more effectively. Using your time wisely as a fundraiser means focusing on these areas, one-on-one time, effective event strategies, and qualifying prospects. First, you need to devote more one-on-one time to individuals. Did you know the majority of donations come from individuals? The Giving USA report states individuals gave over $309 billion. And when you include estate giving, the total jumps to over $352 billion. You can see the clear impact individuals have on charitable giving when you consider that the total charitable giving is nearly $450 billion. And this level of generosity has remained fairly consistent through the…
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