From the course: Nonprofit Fundraising: A Beginner’s Guide
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How donors see you
From the course: Nonprofit Fundraising: A Beginner’s Guide
How donors see you
- You're probably familiar with the phrase, "clean desk, clear mind." Many think a clean desk leads to productivity and is a sign of organization and much like the clean desk representing a clear mind, you represent your nonprofit and its cause. But just because someone has a clean desk doesn't always mean they're organized. That's just one part of their life that they present to the world, but unfortunately, in many people's minds, perception is interchangeable with reality, so you must understand the interchangeable relationship your donor has between you, your nonprofit, and your cause. When you prioritize how your donor's interests and goals align with your organization's needs and reputation, you're setting yourself up as a cause champion in their minds and not someone who just wants the cash. Your efforts need to focus on the parts of the mission that matter to your donors, not the operational needs of your…
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