From the course: Nonprofit Fundraising: A Beginner’s Guide
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Perception is reality
From the course: Nonprofit Fundraising: A Beginner’s Guide
Perception is reality
- What are you willing to pay for a cup of Joe? If you're from a small town where you get a cup of coffee from the local diner, your answer is probably a buck or two. But if you're a fan of Starbucks lattes, you're probably willing to pay three times as much. These two types of coffee drinkers have different perceptions and different realities. And it's all thanks to our brains. Humans form impressions based on what our brains have synthesized from our experiences of the world around us. That's why we perceive situations according to our personal needs, values, expectations and experiences. In other words, perception is reality. Understanding psychological influences on your donors can help you better recognize their motivations based on what you observe in their behavior and what they say. A person's perception is affected by three things: their mood, attitude, and self-image. First, their mood is based on what's…
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