From the course: Nonprofit Fundraising: A Beginner’s Guide
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Presentation
From the course: Nonprofit Fundraising: A Beginner’s Guide
Presentation
- Have you ever had something tailor made for you? It instantly becomes extra special, a beloved item. The presentation phase of the cause selling cycle is all about engaging in a compelling and bespoke way with a prospect. The presentation should escalate the rapport you've established and help the prospect see how they can form a partnership with your nonprofit. Studies show that almost 70% of donors give because of loyalty to a cause over its measurable performance or results. This means donors give to causes that move their hearts, not causes that impress their intellects. So the best presentations have a clear objective and balanced data with heartfelt storytelling and enthusiasm to spark passion and convey results. Most adults tend to be visually oriented, so the verbal portion of your presentation should be complemented with graphics that advance your objective. While you can create a standard presentation that can…
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