From the course: Nonprofit Fundraising: A Beginner’s Guide
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Prospect donors
From the course: Nonprofit Fundraising: A Beginner’s Guide
Prospect donors
- Did you know the renewal rate of donors who give a second time after their first gift is 50%? As a fundraiser, your top priority is to always be looking for new donors. Prospecting is the first step in the relationship-driven model of cause selling. I'm going to walk you through ways you can identify prospects, determine their true interest in your cause, and the likelihood they'll support your nonprofit, as well as a way to manage the information you collect on prospective donors. First, you need to find out if a prospect has an existing connection with your organization's staff or a volunteer leadership, is interested in your organization's mission, has the authority to make decisions about giving, and has the means to make a significant gift? These assessments will help you qualify a prospective donor. You'll also need a process for finding prospects. One way is to use a referral system where current donors connect you…
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