From the course: Nonprofit Fundraising: A Beginner’s Guide
Join today to access over 23,300 courses taught by industry experts.
Search
From the course: Nonprofit Fundraising: A Beginner’s Guide
Search
- Imagine you're hosting a movie night. But instead of ever selecting from the many options on the streaming service, you spend the night perusing their library. Maybe you ended up adding new shows to your watch list but never met your goal of watching a movie with your friends. With over 1.5 million nonprofits, donors face the same problem. As the fundraiser, you must understand the information overload the donor faces and the tools they are using during their search in the decision-making process. When making a decision to donate, your prospect is going through the five stages of the ASADA process. The second stage is search. After finding their motivation for giving, the donor begins looking for information about causes. This stage can take place internally and externally. The internal search is natural and often unconscious for the prospect as they examine their own experiences and attitudes for a cause.…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.