From the course: Nonprofit Fundraising: A Beginner’s Guide
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The ask
From the course: Nonprofit Fundraising: A Beginner’s Guide
The ask
- Adena Friedman once said, "The best thing we can do with rejection is to make it a learning experience. Rejection is a great teacher." And that is great advice. You're already embracing learning experiences, so don't let a no during the ask stop you in your tracks. Asking for a gift is essential to fundraising. Learning to do so naturally and confidently is important to the cause selling cycle. In this lesson, you will learn to develop a productive attitude and the value of persistence. Believe it or not, most prospects expect you to ask for a gift. But chances are, they will not make a gift unless you have been clear from the beginning that your goal is to create a partnership that results in a donation. Creating this mindset will help you focus and make the formal request. You can use body language to determine whether a prospect is ready to give. Here are four signals to look for to determine the effectiveness…
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