From the course: Nonprofit Fundraising: A Beginner’s Guide
Join today to access over 23,300 courses taught by industry experts.
The Cause Selling process
From the course: Nonprofit Fundraising: A Beginner’s Guide
The Cause Selling process
- I get excited when I get the chance to give someone a present. I love seeing their reaction, especially when I've given them a thoughtful gift unique to their personality and our relationship. And as a fundraiser, you have that opportunity. As Hank Rosso, the modern father of our field, stated, "Fundraising is the gentle art of teaching the joy of giving." By understanding the cause selling cycle, you too can teach others the joy of giving. This helps you build and sustain meaningful relationships with donors. There are eight logical steps involved in the process, which are prospecting, pre-approach, approach, need discovery, presentation, handling, objections, ask, and stewardship. First, you are prospecting for individuals who have a passion for and interest in your nonprofit's cause. Once you identify qualified individuals, you can develop your pre-approach by learning as much useful information as you can before…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.